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InfoTrad28 de septiembre de 2012
Mapping best multilingual business practices in the EUEuropean Commission. http://bookshop.europa.eu/en/mapping-best-multilingual-business-practices-in-the-eu-pbHC3111018/
The digital age and globalisation have together changed the European business environment for good. As companies and their employees deal with different languages and cultures on a daily basis, multilingualism can no longer be considered just as an asset or a competitive advantage, but rather as a fact of life. Thus, multilingualism has become a global issue as well as a transversal issue within organisations, since digital communication is erasing national and linguistic boundaries. Faced with this multilingual reality, companies have adopted a number of innovative business practices described in the case studies carried out in European companies. These include intercomprehension (the parallel use of different languages which have similar structures and vocabularies), collaborative interpretation and use of language technology…
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